Job Description

Join to apply for the Email Marketing Specialist role at Brookdale .

Job Description

Recognized by Newsweek in 2024 and 2025 as one of Americas Greatest Workplaces for Diversity. Bring your talents to an environment that helps you become your best self. Earn more than a paycheck: opportunities to grow your career through professional development, ongoing health and wellness programs, and a full suite of health insurance, life insurance and retirement plans (varies by employment status).

Benefits Eligibility

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance
• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement

Base pay range will be determined by applicants skills and experience. Role is also eligible for team-based bonus opportunities. Temporary associates are not benefits eligible but may participate in the companys 401(k) program.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. Brookdale offers to advance fees for naturalization (Form N?400) application costs, up to $725, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the posting date.

Responsibilities

• Design, code and deploy emails that drive users to take action and engage with our Brand.
• Monitor campaign performance and provide recommendations to optimize and expand existing programs that align with brand goals and initiatives.
• Work with account management team on incoming email communication requests, including creation and execution of corporate and community requested emails.
• Develop cross?functional relationships to ensure consistent brand messaging, alignment and compliance across marketing materials.
• Manage and track incoming requests using project management tools, and ensure deadlines and goals are met.
• Assist Email Team with Opt Out Inquiries, Ad?hoc contact downloads, proofing and other functions as needed.
• Other responsibilities as assigned.

Qualifications

Education and Experience
Bachelors Degree in Marketing, Communications, Business Administration or related field required. 3?5 years of experience required. Technical email production experience and knowledge of HTML, Excel, responsive email design (Dreamweaver and SQL a plus).

Knowledge and Skills
Strong project management and organizational skills. Understanding of email marketing concepts, testing opportunities, metrics, tools, technology, KPIs and industry best practices, such as deliverability and sender reputation. Ability to work independently as well as collaboratively and be persistent. Excellent positive and productive interpersonal, oral and written communication skills. Knowledge of senior living or healthcare a plus.

Physical Demands and Working Conditions

• Standing, walking, sitting, using hands/fingers, reaching, stooping, kneeling, crouching, crawling, speaking/hearing
• Lift up to 25 pounds
• Vision required
• Interaction with co?workers, residents or vendors required
• Occasional travel required

Brookdale is an equal opportunity employer and a drug?free workplace.

About Us

• Gracious hospitality and neighborliness for our residents and families.
• Home?like feel and all?around comfort for residents and visiting family members.
• Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings.
• Industry leader in clinical care.
• Nationwide company with over 675 communities, offering many opportunities to grow and learn as a sales professional.
• Extensive corporate support including a robust training program.

Seniority level

Mid?Senior level

Employment type

Full?time

Job function

Marketing and Sales

Industries

Hospitals and Health Care

Job Tags

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