Job Description

ThermOmegaTech is seeking a tech-savvy Search Engine Marketing Specialist to join our growing team in our Warminster, PA headquarters. ThermOmegaTech is a leader in designing and manufacturing self-actuating thermostatic temperature control technology and a contract manufacturer of printed circuit board assemblies.

The SEM Specialist will partner with the existing internal marketing and business development teams to develop and execute a digital marketing strategy to influence potential customers and increase sales growth. An SEM Specialist's duties include keyword research and testing, implementing Pay-Per-Click campaigns, and analyzing and reporting on key metrics. To be a successful SEM specialist, you should understand SEM and SEO techniques and have excellent digital marketing skills.

Key Responsibilities:

· Lead the strategic development, execution, optimization, and measurement of multi-channel advertising campaigns, including PPC and display ads on search engines, trade magazines, and social media platforms.

· Conducting market research on keywords, consumer trends, and competing brands.

· Executing strategies to improve the organic rankings and search traffic across all company websites

· On-site optimization related to page titles, URLs, redirects, internal link structures, SEO copy editing, sitemaps review/maintenance

· Designing and developing online marketing campaigns to maximize search engine returns and website traffic.

· Collaborating with the Marketing team and third-party vendors to optimize the websites, landing pages, and marketing automation campaigns to improve SEM strategies.

· Developing PPC campaign schedules and coordinating content development with the Marketing team members.

· Managing ad budgets, bid strategies, keywords, and audiences for Google Ads and Google Analytics to maximize ROI.

· Executing tests٫ collecting and analyzing data٫ identify trends and insights.

· Tracking and analyzing campaign data and reporting on recommendations to team members and management.

· Keeping up to date with the latest advancements in search trends, PPC strategies, and SEO best practices.

Candidate Qualifications:

· Bachelor's degree in Marketing, Business, or another related field preferred

· 3+ years experience in Google Ads account management for B2B preferred (Google AdWords certification a plus)

· Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising

· Proficient in Google Ads, Google Analytics, and Google Tag Manager (Experience with Looker Studio a plus)

· Proficient in Google and Bing Search Consoles

· Experience working with WordPress sites

· Basic understanding of HTML, CSS, and JavaScript.

· Proficient with Microsoft Excel

· Excellent time management and communication skills

· Ability to analyze existing sales and marketing data to identify and interpret business trends

· Strong organizational skills

· Strong team player, willing to pitch in wherever needed

Benefits:

· We offer a robust benefits package including medical, dental, vision, a flexible spending account (FSA), life insurance, PTO, and a 401(k) plan with company contribution.

· Yearly profit-sharing bonus

· Partially remote work

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