Job Description

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As the Senior Marketing Manager, you will be responsible for the creation and management of Computacenter's content strategy to increase brand awareness, thought-leadership and lead generation. In this role you can use your creativity to develop engaging content to attract and retain customers through social media, blogs, the corporate website, sales enablement collateral and demand generation campaigns.

What you'll be doing

• Accountable for all content marketing initiatives to drive traffic, engagement and leads, to create sales opportunities and increase customer retention.
• Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
• This role requires a brand publisher mindset: create the content our audience is looking for and then optimize the path to conversion.
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance to assure content is consistent with our brand voice,
• style and tone.
• Editorial calendar and organization workflows must be developed and managed.
• Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand and apply best practices of the main social media channels, and continuously assess
• which content and approaches work on each and why.
• Measurement and optimization of the program will be required on a regular and ongoing basis.
• Management of all creative resources including designers, writers, and other agency personnel.
• Integration of content programs with brand campaigns to drive brand awareness.
• Executive presentations on the program approaches and results will be required.
• Partners with business leaders to deliver services that support company objectives and that are consistent with Winning Together values.
• Embrace and support Computacenters mission and core values.

What you have

• Legally eligible to work in the United States.
• 8+ years of technology content Marketing.
• 8 years of experience in strategic planning and execution.
• Bachelors degree or equivalent in experience.
• Knowledge of contracting, negotiating, and change management.
• Professional written and verbal communication and interpersonal skills.
• Experience creating content for the web and growing a social audience.
• Editorial mindset that seeks to understand what audiences consume and how to create it.
• Ability to analyze and present content and social performance.
• Creative, with reality-based business acumen.
• Strong analytical skills.
• Excellent organizational skills.
• Strong attention to details.
• Good technical understanding, but sales and marketing driven.
• Ability to multi-task.
• Ability to learn fast.
• Ability to work in a fast-paced environment.
• Customer Centric Attitude.

What you can expect

Theres so much more to enjoy about being at Computacenter than just having a rewarding career. In addition to offering competitive compensation plans and long-term career opportunities, we provide an attractive mix of benefit plans to contribute to your good health, future financial security, and peace of mind.

About us

Computacenter is a leading independent technology partner, trusted by large corporate and public sector organizations. We help our world-renowned customers to source, transform, and manage their IT infrastructure to deliver digital transformation, enabling users and their business. Were a public company quoted on the London FTSE 250 (CCC.L) and employ over 20,000 people worldwide. In the US, we support some of the countrys best-known businesses with regional hubs in San Francisco and Irvine, CA; Norcross, GA; Plano, TX; and New York City; and Integration Centers in Silicon Valley and Atlanta.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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