Experiential Marketing / Events Manager Job at Amore Pacific, New York, NY

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  • Amore Pacific
  • New York, NY

Job Description

This range is provided by AMOREPACIFIC. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $110,000.00/yr

Job Summary

LANEIGE US is seeking a highly strategic and creative Experiential Marketing / Events Manager to lead the visioning, development, and execution of disruptive brand experiences that drive consumer love, cultural relevance, and omnichannel growth. This role will own end-to-end experiential programming across tentpole events including consumer & community events, retail activations, and influencer experiencesbringing LANEIGEs world to life across IRL touchpoints. Youll partner cross-functionally with our Marketing, PR, Social, Digital and Education/Retail teams to deliver high-impact moments that build buzz, spark content, and deepen loyalty in a competitive beauty landscape. This role is ideal for a culturally connected events manager with strong executional rigor, brand sensibility, and a passion for creating scroll-stopping experiences.

  • Be part of a fast-growing, award-winning global skincare brand rooted in Korean science and creativity
  • Lead high-visibility work that directly impacts brand perception and growth
  • Work in a collaborative, high-performance team that values innovation and diversity
Principal Accountabilities
  • Support Director of PR & Experiential Marketing and wider team in owning the experiential marketing roadmap across Laneige US, including consumer & influencer activations, retail moments, community events, etc.
  • Concept and execute culturally relevant, immersive, multi-sensory activations that elevate Laneiges storytelling and deepen consumer engagement.

Drive 360 Campaign Integration:

  • Collaborate closely with Marketing, Digital, PR, Creative and Social teams to ensure brand experiences align with broader GTM strategy and drive cross-channel amplification.
  • Lead as point person of contact for external partners including creative agencies, producers, and fabricators from briefing through post-event wrap-up. Maintain excellence in delivery, innovation, and budget compliance.

Measure Impact & ROI:

  • Define KPIs, analyze post-event performance (e.g., engagement, attendance, earned media, social buzz, sales lift), and synthesize learnings to evolve strategy.

Trend & Insights-Driven Thinking:

  • Stay ahead of beauty, pop culture, and retail trends to inform best-in-class experiential ideas and keep Laneige top-of-mind with consumers and creators.
Qualifications & Experience
  • Bachelors degree in Marketing, Communications, or related field
  • 4-5 years in Experiential Marketing or Brand Activation, with proven success leading large-scale brand moments
  • Beauty, fashion, or lifestyle brand experience highly preferred (Sephora experience a major plus)
  • Strong relationships with experiential agencies, vendors, and creative producers
  • Proficiency in building event briefs, production timelines, and budget tracking documents
  • Proven strong project management skills with agility and precision (especially with multiple concurrent projects)
  • Familiarity with paid/organic social, influencer, and PR mechanics to maximize experience value
  • Able to think strategically while executing tactically in a fast-paced environment; works efficiently in a small, high-visibility team but also thrives working independently
  • Deep understanding of Gen Z and millennial consumer behavior and content consumption patterns
  • Support events locally in-person (NY) and occasionally travel domestic / international
Core Competencies
  • Brand Experience Vision: Able to translate brand essence into physical and digital experiences that delight and convert
  • Creative Ideation & Execution: Strong project management skills and creative sensibility with hands-on experience concepting and producing experiential campaigns
  • Cross-Functional Collaboration: Proven ability to partner effectively across marketing, sales, retail, and executive leadership
  • Cultural Curiosity: Deep pulse on consumer trends, social media culture, and what's next in experiential innovation
  • Analytical Rigor: Data-informed with the ability to evaluate performance and optimize for impact
  • Ownership: Proactive, accountable, and comfortable leading through ambiguity
Company Benefits
  • Medical, Dental, and Vision Insurance
  • HSA Employer Contributions and FSA Options
  • 401k Participation with company matching
  • Discount on all APUS Brands Products
  • Paid Maternity Leave
  • Short Term and Long Term Disability Insurance
  • Paid Time Off: Vacation / Personal days / Sick days
  • Company offered Mental Counseling for all employees
  • Office-closed holidays and floating holidays
  • Company sponsored events

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse workforce, and AMOREPACIFIC US, INC, therefore, recruits qualified applicants regardless of race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.

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Job Tags

Temporary work, Work at office,

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