Job Description

About the Role

We're looking for a Digital Marketing Specialist to lead and execute data-driven campaigns that drive brand awareness, lead generation, and business growth. Reporting directly to leadership, you'll manage our digital strategy from end to end-across SEO, PPC, email, and social media-with a focus on performance, efficiency, and creativity.

You'll be a strategic thinker and hands-on executor, leveraging HubSpot, AI tools, and analytics to optimize campaigns, grow our online presence, and support sales initiatives. This role is ideal for someone passionate about hospitality, storytelling, and building high-impact marketing programs.

Key Responsibilities

• Develop and manage digital marketing plans across SEO, PPC, email, and LinkedIn.

• Create engaging content for web, blog, social, and newsletters.

• Drive lead generation and track campaign performance using HubSpot and internal tools.

• Grow engagement across the company's and CEO's social media channels.

• Analyze competitors and report on marketing KPIs and ROI monthly.

• Collaborate cross-functionally and support the sales team with marketing materials.

• Use AI tools to streamline workflow and enhance content strategies.

• Maintain website content and optimize for SEO and user experience.

Qualifications

• 5+ years of digital marketing experience.

• Strong proficiency in HubSpot, SEO, LinkedIn marketing, and email automation.

• Experience using AI tools in marketing workflows.

• Skilled in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Microsoft Office.

• Excellent writing, editing, and content creation skills.

• Strong project management and multitasking ability.

Bonus Points

• Experience growing executive personal brands online.
• Comfortable working in a fast-paced, dynamic environment.

Job Tags

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